Day 1: That girl on instagram who always posts sports bra + bootie short photos of herself is running a fitness challenge. Because you want to look good in a sports bra + bootie shorts it’s game on.
Signing up is easy – the hard part: eating all the ice cream and cookies in the house so you won’t be tempted.
Day 2: You spend your entire paycheck on the recommended foods and miracle shakes that you hope don’t taste like chalk… only to discover 3 hours of chopping, cooking, and peeling ahead of you. You crawl into bed at 2 AM exhausted and broke.
Day 3: You just ate your perfectly portioned lunch… but you may as well have just eaten half a tic tac for how hungry you still feel. The shakes actually do taste like chalk.
Day 7: One week in – your favorite pants feel a little loose. But your energy level is sapped. You’d rather sit on the couch all day than get up and moving. And chocolate has a new level of appeal you never noticed before.
Day 10: You feel like chocolate and want to eat poop…
No no no!
You feel like poop and want to eat chocolate. And you keep scrambling your sentences.
Day 11: You keep eating your pre-portioned meals and drinking your chalk shakes. All the while fantasizing about cuddling under your covers with Netflix and a big box of chocolate.
Day 12: You sheepishly ask the facebook “support group” what to do about these chocolate fantasies that keep popping in your head. Their answer: a hollow and rage-inducing “you can do it” “you’re stronger than the craving”
Day 12: continued: maybe one m&m, just one. My son won’t even notice one missing… no no no, I’m just going to bed.
Day 13: All it took was one look. One sultry look from the cookie your neighbor brought over. You couldn’t stop yourself.
You ate the cookies. The entire plate.
And your son’s m&m’s
And a hamburger for lunch. With cheese fries.
Because why not? You’ve already blown it.
Day 25: You’ve been eating everything and anything for nearly 2 weeks. Your favorite pants barely fit. It’s probably time to do another challenge again. Good thing there’s one every 30 days.
Someone once quoted Albert Einstein as saying “insanity is doing the same thing over and over again and expecting different results.” Bad news: he probably didn’t say that.
But whether or not a genius actually made this statement… the statement itself is still genius.
And in the fitness world, insanity isn’t just a workout DVD that leaves your downstairs neighbors hating your guts. It’s a trend of doing the same thing over, and over and over again… and thinking it will eventually work.
Listen closely: the insanity ISN’T you. It’s what our digital age defines as “fitness” that is true insanity. The reason you keep repeating yourself is because these silly challenges never tell you upfront how, well, insane they are.
If you’re sick of starting over every Monday… or with every 30 day challenge, you deserve better.
You deserve to honor your body, nourish your body, love your body.
Because at the end of that 30 day challenge, all you will have lost is 30 days.
Click here to download a free copy of my guidebook, Never Diet Again, and get a better way to reach your goals without the insanity of internet dieting.